Do Not Install The Proprietary Ghostery FF Addon!

 

Ghostery's true background (Score:3, Interesting)

 

"Seems like a lot of people are praising Ghostery, which leads me to believe that you haven't heard the backstory.

 

Evidon, which makes Ghostery, is an advertising company. They were originally named Better Advertising, Inc., but changed their name for obvious PR reasons. Despite the name change, let's be clear on one thing: their goal still is building better advertising, not protecting consumer privacy. Evidon bought Ghostery, an independent privacy tool that had a good reputation. They took a tool that was originally for watching the trackers online, something people saw as a legitimate privacy tool, and users were understandably concerned. The company said they were just using Ghostery for research. Turns out they had relationships with a bunch of ad companies and were compiling data from which sites you visited when you were using Ghostery, what trackers were on those sites, what ads they were, etc., and building a database to monetize.

 

When confronted about it, they made their tracking opt-in and called it GhostRank, which is how it exists today. They took an open-source type tool, bought it, turned it from something that’s actually protecting people from the ad industry, to something where the users are actually providing data to the advertisers to make it easier to track them. This is a fundamental conflict of interest.

 

To sum up: Ghostery makes its money from selling supposedly de-indentified user data about sites visited and ads encountered to marketers and advertisers. You get less privacy, they get more money. That's an inverse relationship. Better Advertising/Evidon continually plays up the story that people should just download Ghostery to help them hide from advertisers. Their motivation to promote it, however, isn't for better privacy; it's because they hope that you'll opt in to GhostRank and send you a bunch of information. They named their company Better Advertising for a reason: their incentive is better advertising, not better privacy."

 

- http://yro.slashdot.org/comments.pl?sid=2931443&cid=40412193